Joining Facebook to Get More Traffic to your Website or Blog

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There’s Packaging, And Then There’s Holiday Packaging

Before you ask, yes, using different packaging during the holidays can definitely make a difference in your bottom line. There is a lot of talk about the elf on the shelf during Christmas, but it’s not the elf on the shelf. It’s your product on the shelf, and as we saw with Toblerone in the last couple of weeks, holiday packaging has a definite impact.

Don’t Forget the Basics

In our previous article we mentioned the main reason for packaging: protecting your product from damage. This is first and foremost, and holiday packing is no different. It should arrive on the shelf in one piece. You can be as creative as you like, as long as it works.

Lest we forget, there is also the matter of shipping. Sure, it would be cool to create a package that looks like a Christmas tree ornament (a sphere, in other words), but how easy would that be to ship? Easier than it would be to try to get it to stay on a shelf. We think you get the idea.

Make it work. Make it efficient.

I Want Tinsel. Can I Use Tinsel?

While you likely will not want to design your holiday packaging with tinsel, the question brings up a good point. Besides, do you know how long it will take? Putting it on a Christmas tree is tedious enough. Make it festive, but keep it reasonable, functional, and efficient.

Feel free to play with color and shape. Depending on your product, you can keep to a square or rectangular shape, or like Toblerone, play with angles a bit. As long as the shape ships and sits, it will be manageable. You may consider using a different packaging material. Remember, there is a move away from plastics. Recyclables are the trend.

Brighter colors and vivid artwork can really make your product stand out on the shelf. Things like glitter are workable, but remember the old adage of less is more. The point here is to make it a bit different.

How Does “Different” Help?

Human psychology plays an important role here. The human brain tends to stop noticing repeated stimuli. This applies a little more to sounds than visuals (how many of you had to change your smartphone notification sound because you stopped “hearing” it?), but the principle still applies.

During the holiday season, most people pay attention to holiday colors. Stereotypically, these are red, green, gold, silver, blue, and white, but anything significantly different will do the trick because, quite simply, it’s different. It will be eye-catching. In addition, most people have positive associations with the holidays. If your product reminds someone of the holidays, they may be more inclined to buy it.

Tips on How to Develop the Brand Online

If you are wondering if it is possible for a small, family owned company to break into the world market with their product, our answer is – yes. If you have a good idea, willingness to learn and develop in a business sense, and you’re ready for everyday challenges that require a lot of persistence, you’re on your beginning to become a successful entrepreneur.

Your beginning should be linked to the website through which customers can met with your brand, and focus on Internet marketing and high quality customer support.

The following is a list of tips, drawn up on the basis of years of experience in business and online branding.

1. Email marketing – Place a collection of automated email campaigns that you designed in a way that will increase your sales.

2. Publish an article about your business in the media – Getting publicity is a great way to reach new customers and help more people discover your product.

3. Start an affiliate program – You can get other people to promote your product for a commission, and you will pay them only if they achieve a sale.

4. Customized advertising on Facebook – Customized advertising on the social network can be very effective because you know more about the people whom the ad is displayed.

5. Start a Facebook Store – This feature makes it easy visitors to discover, to know better, and even buy your products on Facebook.

6. Referral Marketing – Internet not only allows you to reach more people, but also makes it easy sharing of content, which can be easily traced.

7. Cooperation with bloggers – Ask bloggers to highlight your product or write a review about it.

8. Blog – Blogging is a great way to promote your store.

9. Instagram – Instagram has more than 400 million active users and its visual focus is perfect for promoting products.

10. Run Contest – Competitions are an easy and affordable way to get closer to your product a large number of people.

You can not survive on the market on the basis of a good product or service. You should be constantly informed about new methods and invest in marketing because it will be invested back several times. Selling process don’t concludes our relationship with the sale and therefore special attention should be paid to their information and customer support. Every satisfied customer is another way in which the positive image of the brand expands and grows.

Don’t Judge A Book By Its Cover, Unless It’s Product Packaging

No matter how phenomenal your business or product is, it will need the proper packaging to make it visually and logistically appealing. When we say “logistically appealing”, we are referring to everything from how long it takes you to make your packaging to how it looks (and fits) on a store shelf.

The proper packaging can make the world of difference, especially with regard to efficiency.

Form And Function

Whatever product you are selling needs to be protected from damage, from the point it gets packaged to the point it gets purchased by a consumer. That is the most basic function of packaging. When selecting the material, whether cardboard, plastic, or even metal, make sure it gets the job done.

After making sure your product is protected, your design must also accommodate the logistics of business, like shipping and stocking. Sure, packaging your product in a cardboard sphere with styrofoam inside will protect it, but it will just roll around in the box, or truck, or even right off the shelf. That, and styrofoam is not good for the environment.

What Am I, Swiss Cheese?

Packaging is basically advertising and marketing for your business. If a customer or client can walk right by your product on a shelf and not notice it, your package design needs an overhaul. In order to function as advertising, it needs to be memorable.

Differentiation is key. You need to differentiate your brand of a product from all the others. Our recommendation? Do some research before creating a new packaging design. Everything from material (recycled cardboard is quite “in” at the moment) to color scheme can affect how appealing your product will be to a consumer. The images you choose to be on your packaging are important. Most businesses opt to have their logo featured as the main image on their product. Sometimes, it even matches the name (e.g. Target).

Ready For Awesome

Depending on the size and scope of your business, investing in a rotary-die cutting machine can be a boon for your business (and ultimately pay for itself). Once you have the machine, you can order custom roto-dies for all of your design needs. When you have your package design, you can also determine what else will go on it. You can have quotes, water-saving tips, fun facts, pretty much anything that will make your product stand out to the consumer. This can include ease of transport for the consumer as well. A box of soda is easier to deal with than soda in a bunch of plastic rings.

Important Things to Remember When Choosing Corporate Polo Shirts

Polo shirts which were mostly used in the sporting industry, has grown in popularity for brand visibility and uniforms for companies around the world. Corporate polo shirts are a top choice as they can be worn by men and women and they are stronger and more durable than regular t-shirts, which ensures that they are long lasting and the logo remains visible and prominent now and in the future.

Before you start making any decisions regarding the design of your corporate polo shirts, there are three important things you are going to want to identify. With these in mind, you will be able to continue, find a supplier, have the shirts manufactured and branded and then delivered so your teams can start wearing them to boost team spirit and help clients identify your members when they are out on the road.

The three things you are going to have to identify before contacting a specialist sportswear and leisurewear manufacturer is who is going to be wearing your corporate polo shirts. Are you looking for a uniform for teams out on the road or for all team members, including those that work indoors and see clients on a regular basis? What is the environment that your teams are going to be exposed to? Those working outdoors will be exposed to heat and cold, while those indoor can relax with more comfortable temperatures, this will help you make decisions when it comes to the manufacturing process.

The final thing you are going to have to identify if your branding. Are you only going to place your company logo on the front of the shirt or do you want to have your slogan written across the back? Once you have identified the three important elements, then you can contact a specialist manufacturer who can start working with you to complete your corporate polo shirts.

When you meet with your manufacturer for the first time, they should sit down with you to go over what you feel is important when it comes to your corporate polo shirts. One of the things that will be discussed in detail is fabric. A few years ago polo shirts were all made from cotton, which is a breathable material. These days there are also polyester options and blends. The blends are stronger and more durable, they can be washed day in and out without wear or shrinking, making them ideal for the corporate world.

Another big decision you can make while sitting with the manufacturers in-house designer is to choose a colour for your corporate polo shirt. Bear in mind how the logo will appear, you want to ensure the logo will stand out against the colour to make an impact, being visible at all times.

Choosing a blend fabric of cotton and polyester is probably the safest option. This will ensure strength, long lasting, while also providing flexibility and movement. If your team work in a factory setting or they are out on the road making deliveries, you want them to be able to move freely, feel cool and comfortable.

Next when it comes to the logo, you need to make a decision that will portray the image of your business now and moving forward. When it comes to your logo, you can discuss your options with the manufacturer on whether to choose embroidery, direct garment printing or screen printing. For a professional look, you may want to consider embroidery, which while slightly more expensive, is also longer lasting.